Cube Partnership Appointed Official Merchandise Supplier for the Isle of Man TT Races
We’re delighted to announce our partnership with Isle of Man TT Races as their Official Merchandise Supplier.
Cube Partnership Appointed Official Merchandise Supplier for the Isle of Man TT Races
The Isle of Man Government Department for Enterprise has entered into contract with Cube Partnership for the licensed supply and production of the Isle of Man TT Races Official Merchandise.
Cube Partnership will be working alongside the Department for Enterprise, the official promoter of the Isle of Man TT Races to support the production and delivery of a range of merchandised products ahead of the 2023 Isle of Man TT Races taking place (29th May – 10th June, 2023).
Cube Partnership have a wealth of experience designing and developing official merchandise products as well as managing wholesale, licensing and retail programmes. In 2022, Cube Partnership delivered merchandise for the Commonwealth Games, World Athletics, LIV Golf, Rugby League World Cup, Dubai 7’s, Caribbean Cricket, Aston Martin F1, Williams F1, Corona and the Jockey Club.
As the license holder for the official merchandise, Cube Partnership will be designing, sourcing, delivering, and retailing official licensed products at the Isle of Man TT Races official event shops, local retail outlets and via a dedicated online store that will launch in Spring.
Paul Phillips, Business Development, Isle of Man TT Races, said:
“Last year, fans were able to watch every race and qualifying session for the TT live and on-demand thanks to the introduction of our OTT channel, TT+. This was just one of a raft of changes introduced over the last 2 years in-line with our strategic vision for the TT to be ‘the world’s most accessible and visceral motorsport event’ that engages a loyal and passionate international fan base.
“The appointment of Cube, a partner with an incredible amount of international experience in the sports retail and merchandise arena is a real triumph for the TT brand and for our fans, and it takes us one step closer to achieving our vision thanks to the delivery of an online retail store. The online store will launch ahead of TT 2023 and gift a new level of accessibility as it will service fans globally.”
Andy Bough, Cube’s Commercial Director, said:
“We are thrilled to have been appointed Official Merchandise Supplier for the Isle of Man TT Races. Being a major partner of such an iconic event, the ultimate ‘must see’ event for motorsport fans worldwide, we’re looking forward to leveraging our global licensing, merchandise and retail experience and bringing to life the unique IOM TT atmosphere through a world-class retail and merchandise programme for spectators and fans across the globe.”
About Isle of Man TT Races
There are very few sporting events in the world with the tradition, heritage, and prestige of the Isle of Man TT Races. Despite being the world’s oldest continuous motorsports event, the TT remains, however, as fascinating and relevant today – continuously inspiring new generations of riders to come and race the Mountain Course.
Largely unchanged since 1911, the 373/4 miles of public roads simply capture the imagination like no other motorcycling venue can. The TT Course, whilst difficult to learn, is even harder to master – requiring immense levels of skill and concentration as speeds nudge an incredible 200mph.
The Isle of Man TT Races takes place Monday 29th May – Saturday 10th June. Full Schedule is available at www.iomttraces.com