Cube appointed Official Retail Partner for Budweiser at the FIFA World Cup Qatar 2022™
Cube, as Budweiser’s Official Retail Partner, is providing a full merchandise and retail service for the iconic beer brand throughout the FIFA World Cup Qatar 2022™.
Cube’s services, provided by Cube Partnership and Cube Management, include Merchandise, Event Retail, E-Commerce, Event Delivery and a VIP service for Budweiser’s partners and influencers at multiple event locations, as well as digitally through a dedicated global e-commerce store.
Budweiser’s official FIFA World Cup Qatar 2022™ merchandise has been developed and sourced by Cube’s in-house design team and, as well as being available through the official online store, will be available for purchase at the following locations:
- Budweiser Hotel in Doha, Qatar
- Budweiser Fan Fest in Dubai, UAE
- Budweiser Fan Fest in London, UK
The fully branded retail units within the dedicated Budweiser Fan Fest zone areas have been designed, built and installed by Cube.
A VIP merchandise service will also be provided by Cube at the Budweiser Hotel in Doha for VIPs, and at the Bud Club in Doha.
Chris Bailes, Cube Partnership’s Trading Director said: “We are thrilled to be working with such an iconic brand during such a world-renowned global event. Working in close collaboration with Budweiser we are looking to bring to life its vibrant and aspirational brand ethos within our in-house designed merchandise products and reach out to the brand’s wide audience through our online ecommerce programme as well as live at Budweiser’s official FIFA World Cup Qatar 2022™ Fan Festivals.”
Jon Graham, Cube Management’s MD added: “We’re delighted to be working with Budweiser for the FIFA World Cup Qatar 2022™. Budweiser is one of the most recognisable brands in the world and the branded stands and stores we have built for the Budweiser will certainly reflect the turnkey event infrastructure solutions and professional retail structure build we provide for major events and brands worldwide.”
The FIFA World Cup Qatar 2022™ is taking place from 20th November to 18th December 2022.