Algeco UK backs Road Safety Week 2024, highlighting the devastating impact of road crashes

In a powerful demonstration of its commitment to safer roads, Algeco UK has announced its support for Road Safety Week 2024, which takes place this year from November 17th-23rd. 

Road Safety Week is an initiative of Brake, the road safety charity, and is its biggest annual road safety campaign.

Embracing the theme of Roads for Life, the company’s focus reflects the often-devastating impact of road crashes and emphasises the importance of proactive safety measures to protect lives and prevent future accidents.

Through its initiatives, Algeco UK aims to highlight not only the immediate consequences of road crashes but also the long-lasting emotional and physical toll on those directly involved, including their families, colleagues, and the wider community. 

By focusing on real-world experiences and learnings from past incidents, Algeco hopes to inspire a cultural shift toward greater road safety consciousness across the UK.

Mike Shakeshaft, Algeco UK HSE Director, said: “Road crashes affect everyone involved in ways that are often profound and far-reaching.”

“I’ve seen first-hand how devastating these events can be, and I am together we are fully committed to using those insights to advocate for greater safety on the roads. 

“Road Safety Week is an opportunity for us to raise awareness, but it’s also a call to action — we’re putting the findings from real incidents into play to help make our roads and workplaces safer for everyone.”

The initiative reflects Algeco’s growing focus on employee and community safety as it strives to further enhance a culture where safety comes first. As part of the campaign, the company encourages all employees, clients, and the public to consider the part they play in creating safer roads.

The 2024 Road Safety Week theme is a timely reminder that preventing road crashes goes beyond a single week of awareness; it requires sustained action from all of society. Through its continued efforts, 

Algeco UK aims to be a leading voice in the push for safer roads, driving home the message that every crash is preventable, and every life saved is invaluable.

Algeco, further reinforced the company’s commitment to road safety by announcing a proactive revision of its mobile phone policy.

"At Algeco, we believe that safety is paramount, and our updated mobile phone policy reflects this," Mike stated. 

"By restricting phone use for our drivers, we’re taking direct action to reduce distractions on the road. This policy change is part of our broader commitment to ensuring the safety of our employees and everyone who shares the road with them." 

This policy revision underscores Algeco’s dedication to embedding safe driving practices across its operations and wider business.